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Marketing Management

Marketing Expenses
Marketing Expenses Marketing Expense Categories Marketing Annual Goals

Marketing Management

Marketing Expenses Marketing Expense Categories Marketing Annual Goals

Marketing Expenses

* Page referenced in this article: marketing expenses page.

Enter all your marketing expenses to track:

  • Customer acquisition cost (CAC) per campaign.
  • Cost per lead for each campaign.
  • Cost per appointment for each campaign.
  • Return on Investment (ROI) per campaign.

When entering marketing expenses, make sure to select the right campaign to be reflected correctly in the reports. If the marketing spend is related to an event or seminar, select the event for the expense.

Marketing expenses are reflected in several reports, such as the Events Performance Report, Marketing Spend Reports, and Executive Reports. Go to Reports for an overview.

You should assign a category to each marketing spend. Categories like venue, food, mailer, etc. If you want to edit or add new categories, go to the Marketing Categories page under Settings.

Need more help?

If you can’t find the answers you’re looking for, our support specialists are available to answer your questions and troubleshoot if necessary.

  • Phone Call (888) 291-7116. Our main hours are Monday to Friday 7 am-5 pm Central Time.
  • Support Ticket Send your questions and inquiries via email to support@leadcenter.ai. A support ticket will be created and one of our team members will get back to you as quickly as possible.