Text-in Keywords

Text Message Marketing

Text Message Templates Text-in Keywords Scheduled Text Message Marketing Campaigns

Text-in Keywords

* Page referenced in this article: text-in keywords page.

In text message marketing, keywords are words, phrases, or numbers that people text to a business phone number or shortcode to trigger a pre-programmed response. These responses can include subscribing to a text subscriber list, receiving information, or joining a loyalty program.

You can encourage customers to text keywords in order to:

Receive coupons or promo codes.
Get notifications about upcoming events.
Enter into giveaways or contests.
Share exclusive offers or discounts.
Receive thank yous for subscribing.
Vote in surveys.

To create a text keyword marketing campaign:

Create a text message template.
Come back here and click on + New Keyword button.
In New Keyword popup screen, enter the keyword, select the phone number to use, and select the text message template you created in the first step.
Start encouraging your audience to send the keyword to that virtual number. You can promote the keyword on Radio, TV, YouTube, social media or other marketing channels.
Each time a contact sends the keyword to that virtual number,

A new lead will be generated and added to in the sales pipeline.
That contact will be subscribed to this keyword.
The contact will receive the text message you created in step 1.

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