Help Center

A2P 10DLC Campaign Registration (Business Text Messaging)

A2P 10DLC campaign registration is required by U.S. mobile carriers for businesses that want to send outbound text messages (SMS/MMS) using local 10-digit phone numbers.

This registration is completed once per firm and is required before outbound messaging can be enabled.

What A2P Registration Is (and Is Not)

• Required for: Sending outbound text messages
• Not required for:
  • Inbound text messages
  • Inbound phone calls
  • Outbound phone calls

Important: Without an approved A2P campaign, phone numbers can still receive calls and inbound texts, but outbound text messages will not be delivered.

How the A2P Registration Process Works

The A2P registration process consists of three steps:

1. Customer Profile – Created once per firm to verify business identity.
2. Brand Registration – Registers your business brand with carriers.
3. Campaign Registration – Defines how your business will use text messaging.

Information Required

• Legal Company Name (must match EIN records exactly)
• Business Type (LLC, Corporation, Sole Proprietorship, etc.)
• Business Industry (Finance, Insurance, etc.)
• Employer Identification Number (EIN) – 9-digit EIN (no SSNs)
• Registered Company Address (Street, City, State, ZIP)
• Company Website URL
• Main Company Phone Number (public-facing or main office number)
• Primary Contact Information
  • Name
  • Email address
  • Phone number
  • Title
• SMS Opt-In Source URL (page where users provide SMS consent, such as a contact or consultation form)

Website & SMS Compliance Requirements (Required for Submission)

U.S. carriers review your website as part of the A2P 10DLC campaign approval process. Before submitting your campaign, your website must meet the following SMS compliance requirements.

1. SMS Consent Checkbox

• A standalone SMS consent checkbox must be present on any form used to collect phone numbers
• The checkbox must be unchecked by default
• The form must still be submittable even if SMS consent is not checked

Required checkbox language (copy/paste recommended):

[ ] I agree to receive SMS messages from Your Business Name regarding my inquiry, including appointment reminders and service-related updates. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out or HELP for assistance. SMS consent is optional and not required to submit this form.

2. Phone Number Field Behavior

• The phone number field must be optional, or
• Only required if the SMS consent checkbox is checked

3. Privacy Policy & Terms Links

• A visible Privacy Policy link must appear on the same page as the SMS consent checkbox
• A visible Terms & Conditions link is also required
• Both must link to separate, standalone pages (not embedded only in form text)

4. Required Privacy Policy Language

Your Privacy Policy must explicitly state that mobile numbers and SMS consent are not shared for marketing purposes.

Recommended language:

We do not sell, rent, or share mobile phone numbers or SMS consent with third parties or affiliates for marketing or promotional purposes. Information is only shared with service providers as necessary to deliver our services.

How to Submit Your Information

Send the required business information to support@leadcenter.ai.

Approval Timeline

• Typical approval: 5 business days
• Maximum review time: up to 15 business days

Important Notes

• A2P registration is required for outbound SMS only.
• Approval is controlled entirely by carriers.
• This process does not impact calling.

Need Assistance?

Contact LeadCenter Support at support@leadcenter.ai.