An Exit Step can now do more than end the current workflow run. When a contact reaches an Exit Step,
LeadCenter permanently prevents that same workflow from running again for that contact in the future.
Overview
A contact can enter a workflow through triggers such as Contact Created, Contact Updated,
Manual Trigger, Appointment Created, or Form Submission Created.
If that contact later reaches an Exit Step, the workflow run ends and that contact is permanently blocked
from re-entering that workflow.
Important: This block applies across all versions of the same workflow.
Publishing a new version does not remove the exclusion.
How It Works
A contact enters a workflow through a trigger.
The contact progresses through the workflow steps.
When the contact reaches an Exit Step, the workflow run completes.
If the same workflow trigger happens again later for that same contact, the workflow will not start again.
Example: A workflow uses the Contact Updated trigger and watches the Tags field.
A contact gets the tag Seminar Attendee, so the workflow runs.
Later, the same contact gets another tag, such as Hot Lead.
Without an Exit Step: The workflow could run again if the trigger conditions still match.
With an Exit Step: Once the contact reaches the Exit Step, that workflow will not run again for that contact.
What Is Not Blocked
Filtered contacts — Contacts that did not match the workflow filters are not excluded and can enter later if they match.
Terminated or failed runs — Contacts whose runs were stopped manually or failed because of an error are not excluded.
Workflow paths without an Exit Step — If the workflow finishes without an Exit Step, no permanent block is created.
When to Use an Exit Step
Use an Exit Step if the workflow should run only once per contact.
Let the workflow end naturally if you want the workflow to remain repeatable in the future.
Common use cases
Onboarding workflows — Make sure a contact goes through onboarding only once.
One-time follow-up workflows — Prevent repeat sends of the same communication.
Branching workflows — End specific paths permanently while other paths may complete differently.
Important Notes
The Exit Step exclusion is permanent. Once a contact exits through an Exit Step, there is no automatic way to re-enroll them in the same workflow.
This behavior applies to event-triggered workflows such as Contact Created, Contact Updated, Manual Trigger, Appointment Created, and Form Submission Created.
Troubleshooting
A contact is not entering the workflow again: Check whether they previously reached an Exit Step in that workflow.
I published a new version, but the contact is still blocked: Exit Step exclusions apply across all versions of the same workflow.
A workflow ended, but the contact can still re-enter: The workflow may have ended naturally without an Exit Step, or the previous run may have been terminated or failed.
FAQs
Does an Exit Step stop only the current run or all future runs too?
It does both. It ends the current run and permanently blocks future runs of the same workflow for that contact.
Can filtered contacts still enter later?
Yes. If a contact was filtered out and never reached an Exit Step, they can still enter later if they match the workflow conditions.
Can I re-enroll a contact automatically after they reach an Exit Step?
No. Reaching an Exit Step permanently excludes that contact from the same workflow.
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