DMARC stands for "Domain-based Message Authentication, Reporting, and Conformance." It ensures that the emails your brand sends are genuinely from your brand and not from scammers or spammers.
In short, DMARC is essentially a Pass/Fail checker to see if an email sent from your domain.com is meeting the current SPF/DKIM checks, and will determine how inboxes handle any emails that fail this check. This can vary from “Do Nothing” to “Reject this email”, with the latter of these two options being where most problems can arise.
For DMARC to work effectively within LeadCenter, you must have a Custom Sending Domain set up and properly configured. When you first create your Drip account, you will be sending unauthenticated emails.
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