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Event Marketing

Event Cost
Events and Seminars Seminars and Events Types Event Registration Workflow and Confirmation Emails Event Public Link Events Reminders Events Follow-Up Emails Event Speaker Event Cost Adding Attendees to Events

Event Marketing

Events and Seminars Seminars and Events Types Event Registration Workflow and Confirmation Emails Event Public Link Events Reminders Events Follow-Up Emails Event Speaker Event Cost Adding Attendees to Events

Event Cost

Enter all your marketing expenses related to an event to track:

  • Customer acquisition cost (CAC) per campaign.
  • Cost per lead.
  • Cost per appointment.
  • Return on Investment (ROI).

When entering marketing expenses for an event, make sure to select the right campaign to be reflected correctly in marketing reports.

Marketing expenses are reflected in several reports, such as the Events Performance Report, Marketing Spend Reports, and Executive Reports. Go to Reports for an overview.

You should assign a category to each marketing spend. Categories like venue, food, mailer, etc. If you want to edit or add new categories, go to the Marketing Categories page under Settings.

Need more help?

If you can’t find the answers you’re looking for, our support specialists are available to answer your questions and troubleshoot if necessary.

  • Phone Call (888) 291-7116. Our main hours are Monday to Friday 7 am-5 pm Central Time.
  • Support Ticket Send your questions and inquiries via email to support@leadcenter.ai. A support ticket will be created and one of our team members will get back to you as quickly as possible.