Questions & Answers and How-to

Questions & Answers and How-to

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Do I have to add unsubscribe and postal address to each email template?

CAN-SPAM Act Email Requirements

Under the CAN-SPAM Act (U.S. legislation governing email marketing), two essential requirements for commercial emails are:

  1. Unsubscribe Link
    • Include a clear and conspicuous unsubscribe or opt-out mechanism.
    • The unsubscribe link must remain active for at least 30 days after sending.
    • Honor opt-out requests within 10 business days.
  2. Postal Address
    • Include a valid physical postal address (street address, registered P.O. box, or registered private mailbox).

Transactional Emails:

The above requirements generally do not apply to transactional emails such as:

  • Receipts or order confirmations
  • Appointment reminders
  • Direct personal responses

Non-compliance with CAN-SPAM requirements can result in significant fines and penalties.

Unsubscribe and Postal Address Shortcode Requirements in LeadCenter

Shortcodes are required for:

  • Scheduled marketing emails (bulk sends)
  • Workflow emails
  • Event email invitations

Shortcodes are not required for transactional emails, such as:

  • Appointment and event confirmation emails, reminders, and follow-up emails
  • Transactional emails: Emails sent directly from the contact dashboard to a contact

Need more help?

If you can’t find the answers you’re looking for, our support specialists are available to answer your questions and troubleshoot if necessary.

  • Phone Call (888) 291-7116. Our main hours are Monday to Friday 7 am-5 pm Central Time.
  • Support Ticket Send your questions and inquiries via email to support@leadcenter.ai. A support ticket will be created and one of our team members will get back to you as quickly as possible.