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What is the difference between (unsubscribe_link) and (unsubscribe_url) shortcode?
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Questions & Answers and How-to

Tracking New Business from Existing Clients with Financial Accounts Managing Operational Processes with Workflows How to Bulk Update Contacts How to Bulk Delete Keywords or Tag Not Receiving 2FA Authentication Texts from Insurance Carriers or Microsoft How to Remove(Deactivate) or Activate a User Q&A about TCPA Text Message Compliance In LeadCenter How to Disable receiving Daily Contact Update and Other Notifications I am not able to see an appointment in LeadCenter and connected Redtail Calendars Troubleshooting App Crashes on iPhone How to Integrate LeadJig with LeadCenter.AI? How to Embed a YouTube Video in LeadCenter Event Description Selecting All Users in Calendar Hang the Browser or Crash it How can I retarget event attendees based on their "event status" Capturing After-Hours Calls from Third-Party Call Centers How to Make an Email Private or Request Deletion How to Link a Client to Their Power of Attorney (POA) Why aren't my notes and tasks pushing to Redtail CRM? Personal vs Shared Notifications Do I have to add unsubscribe and postal address to each email template? Why Shortcodes Don't Populate in Test Emails How do I link a client to his wife if the client is also link to his parents I am getting the error message "User's under organization cannot be added here...." in Shared Notifications How to offer two time durations options in Bookmytime.ai Why appointment confirmation email is not being sent from my email? Clarification on "Invited" Status in Event Registration Workflow Issues with Viewing Confirmation Emails on Contact Cards Document upload issues - not receiving authentication code by email How to Update a Contact Stage When an Appointment Is Created What is the difference between (unsubscribe_link) and (unsubscribe_url) shortcode? Benefits of Porting Your Phone Numbers to LeadCenter.AI How to Change Bookmytime.ai Public Calendar Link Meeting Category Troubleshooting: Why Isn't My Form Capturing Leads? Clear LeadCenter Cache and Site Data

What is the difference between (unsubscribe_link) and (unsubscribe_url) shortcode?

Both tokens add an unsubscribe option to your email. You can use either, depending on your design needs.

Comparison

Token What it does When to use
[[unsubscribe_link]] Automatically generates a clickable “Unsubscribe” link. Use for most standard templates where a ready link is fine.
[[unsubscribe_url]] Outputs the raw unsubscribe URL (e.g., https://...), which you can place inside your own HTML. Use when customizing your link text, button, or language.

Recommended Usage

  • Use [[unsubscribe_link]] for simplicity and automatic linking.
  • Use [[unsubscribe_url]] for advanced designs or localization.

Examples

1. Drop-in link (default)

Thanks for reading!
[[unsubscribe_link]]

2. Custom anchor text

<p>Prefer fewer emails? <a href="[[unsubscribe_url]]">Unsubscribe here</a></p>

3. Styled button

<a href="[[unsubscribe_url]]" class="btn btn-primary">Unsubscribe</a>

4. Plain-text emails

To stop receiving these, open this link: [[unsubscribe_url]]

Testing

  1. Create a draft email.
  2. Insert both tokens: [[unsubscribe_link]] and [[unsubscribe_url]].
  3. Send a test to yourself.
  4. Compare: one renders a clickable link, the other shows the raw URL.

FAQ

Will the “Unsubscribe” text change?

No. [[unsubscribe_link]] always uses a standard clickable text. To customize the wording, use [[unsubscribe_url]].

Can I place the link in a custom footer?

Yes. Insert [[unsubscribe_link]] directly or wrap [[unsubscribe_url]] in your own HTML anywhere you want.

Best Practices

  • Place the unsubscribe link clearly in the footer.
  • Use contrasting colors and clear text.
  • Test across desktop and mobile before sending.

Updated: October 31, 2025

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