What's New

What's New

Smarter Workflows, Automated Catchlight Enrichment & More Enhanced Monthly Calendar View: Smarter Grouping and Improved Performance Introducing the "Days in Stage" Filter Across LeadCenter Custom Consent Message for LeadCenter Public Forms Introducing Main and Sleeve Financial Accounts New Notification System in LeadCenter Web & Mobile Apps Introducing LeadCenter University: Your Path to Mastering LeadCenter Upcoming Major Updates to LeadCenter — Coming in the Next Two Weeks! Daily Digest Emails: Your Day, at a Glance Edit Workflows Without Interruptions Important Update: New Business Verification Required for SMS & Voice Services Improved Side Menu Control LeadCenter Mobile App v1.1: View Schedules for Your Team Members on the Go New Feature: TCPA Compliance Message for Text Messaging Personal Notification Preferences: Get the Right Alerts, Only When You Need Them LeadCenter Mobile App v1.0.9: Manage More on the Go Send Event Invitations in Just a Few Clicks View Catchlight Data Instantly in Sales Pipeline LeadCenter Mobile App Version 1 Released Appointment report to track scheduler performance New: Download Financial Accounts from the Accounts Page Ability to Sort by Name in Contacts and Pipeline Dashboards New: Productivity Report Custom Fields Now in the Overview Section Uploading AUM/Insurance Accounts via CSV Assign Scheduler to Leads Assigning Tasks to Teams Q2 2025: Upcoming Features Your Emails, Calls, and Texts—Now Easier to Manage Than Ever Introducing Marketing Opt-In Filters for Text Messages Introducing "Know Your Client" & New Financial Tracking Fields Effortless Task Management with Recurring Tasks Introducing the New Template Icon Introducing Privacy Controls for Tasks, Notes, Calls, Emails, and Text Messages March 2025: Upcoming Features Introducing Private Appointments in LeadCenter Change Host Calendar for Client Review Reminders Simplify Event Management with BigMarker + LeadCenter Integration Streamlined Team Collaboration with Comments & Mentions Three new reports released Capturing Emails from Secondary Email Addresses Group Calendar Enhancements: Pre-bookable Days & Buffer Time New Tasks Page Design: A Better, More Intuitive Experience Direct Wealthbox Integration – No Zapier Needed! Automate RMD Tracking & Stay Compliant Effortlessly Upcoming Features in February 2025 Smarter Lead Insights—Catchlight Now in LeadCenter! Your Seminars, Your Way—Now with Custom Registration Questions! Automate AUM Production Calculations with LeadCenter LeadCenter Now Seamlessly Integrates with Smarsh Jan 6th 2025 Feature Update Organize Campaigns Directly Under Sources Ready for 2025? Simplify Year-End Planning with Executive Reports Introducing Event Roster & Name Tags for Seamless Event Management LeadCenter.AI Achieves SOC 2 Type 2 Certification! Most Americans Don’t Answer Calls From Unknown Numbers. How to solve this issue! Simplify Client Data Collection with LeadCenter’s Secure Financial Questionnaire Reports migration to Google BigQuery Bulk Update Across All Contacts is Now Available! Extra Security to Protect Your LeadCenter Account Rapid Lead Response New Workflow Enhancement: Introducing Delay Step Increase Productivity and Save Time with LeadCenter Peek Take Your Event Management to the Next Level Unlock Your Advisory Firm's Full Automation with Workflows New Subject Lines for Appointment System Email Notifications Click-to-Call and Measuring Scheduler Performance Email Marketing Campaigns Announcement Click-To-Call Solution Announcement Multiple writing Advisors Per Account Integrated Email Marketing with SendGrid Stay Compliant with Automated Client Review Reminders by Email and SMS

Smarter Workflows, Automated Catchlight Enrichment & More

09/01/2025

We’ve shipped a set of improvements to help you automate faster, target smarter, and save time across your day-to-day.

Contact Update Trigger: Choose Fields to Watch

Previously, “Contact Updated” would fire on any field change. You can now choose the exact fields to watch—for example, trigger only when Stage changes. To try it, open Workflows, select any workflow, and add or edit a “Contact Updated” trigger. Choose the fields you want, then Save or Save & Publish.

Duplicate Workflows & Email Campaigns

Create new workflows and campaigns faster by copying existing ones. In the Workflows list or the Email Campaigns list, use the Duplicate option from the actions menu.

New Workflow Action: Catchlight Lead Enrichment

You can now enrich leads automatically or in bulk with Catchlight. To set this up, open Workflows and add the new Request Catchlight Data action to auto-fetch enrichment data when triggers/filters match. For bulk enrichment, select multiple contacts and click Run Workflow to apply a manual workflow (that includes the Catchlight action) across all selected contacts. (Catchlight integration required.)

Filters & Segments: Flexible AND/OR Logic

Filters are now more flexible. Previously, groups were limited to AND inside and OR between groups. Now you can choose AND or OR both inside groups and between them. When a group is set to AND, all conditions inside must also use AND (same for OR). You can switch operators in other groups. This works in Filters, Segments, Workflows, and Email Marketing.

Client Review Reminders: More Options & Visibility

Three upgrades make it easier to stay on top of reviews:

  • Create unlimited reminders per contact (e.g., separate reminders for AUM and annuities).
  • View reminders directly from each financial account page for the relevant contact.
  • Optionally add a shared calendar link in reminders.

Personal Email Signature: Auto-Insert on Replies

Your personal email signature now inserts automatically when replying. Shared signatures remain available as an option in settings if you need them.

Events: New Attendee Registration Settings

Two new options under event registration settings help automate attendee management:

  1. Auto-set “Appointment Scheduled” on booking: If an attendee books on your calendar, their event status updates automatically to appointment scheduled (does not apply to existing clients).
  2. Remove spouse from pipeline: When a guest registers as the attendee’s spouse, they’re created as a contact but not added to the Sales Pipeline.

To use these options, open the Events list, click the Actions dropdown in the top right, and select Attendee registration settings to open the settings pop-up.

Events: Show Completed Events & Add Recording Links

Completed events and recording link settings

You can now boost the value of your events even after they end by showing completed events on your public events page and adding a recording link for virtual events.

  • Show completed events: Go to the Events list, click the Actions dropdown in the top right, and select Events public link. Enable the Show completed events toggle and click Save. Your public events page will now display past events automatically—no code changes needed.
  • Add a recording link: To share a replay, open the event in edit mode and enter the URL in the Recording Link field under Virtual Event Link. This option applies only to virtual events.

Email Engagement Alerts: Open & Click Notifications

You can now receive email and web notifications when prospects engage with transactional emails. If a contact in the OPEN stage opens or clicks an email, notifications are sent to the Owner, Scheduler, Writing Advisor, and Servicing Advisor. This applies only to transactional emails—not to appointment/event reminders or email marketing campaigns. To enable this, update your Notification Settings.

Performance Improvements: Faster Load Times

We’ve improved load times across key pages for a smoother experience:

  • Contact Details
  • Events & Event Attendees lists
  • Workflow Edit
  • Workflow Run
  • Notes

Questions or feedback? support@leadcenter.ai

Need more help?

If you can’t find the answers you’re looking for, our support specialists are available to answer your questions and troubleshoot if necessary.

  • Phone Call (888) 291-7116. Our main hours are Monday to Friday 7 am-5 pm Central Time.
  • Support Ticket Send your questions and inquiries via email to support@leadcenter.ai. A support ticket will be created and one of our team members will get back to you as quickly as possible.