New: Sync Orion Insurance Accounts into LeadCenter
01/09/2026
LeadCenter’s Orion integration now supports Insurance accounts.
When linking or creating accounts from Orion, insurance products are automatically recognized and created as Insurance accounts in LeadCenter — alongside existing AUM support.
What’s New
Insurance accounts supported — Insurance accounts from Orion can now be linked or created in LeadCenter.
Smarter account creation — When creating a new account from Orion, LeadCenter automatically sets the account type to Insurance when applicable.
Expanded linking search — The “Link to an existing account” search now includes both AUM and Insurance accounts.
How It Works
When you link or create an account from Orion:
Orion account types that represent insurance products are automatically created as Insurance accounts in LeadCenter.
All other Orion account types continue to create AUM accounts by default.
The Orion account type is shown in the linking modal so you can easily confirm how it will be mapped.
Supported Orion Insurance Account Types
The following Orion account types will create Insurance accounts in LeadCenter:
Fixed Annuity
Fixed Annuity IRA
Fixed Indexed Annuity
Fixed Indexed Annuity Bene IRA
Fixed Indexed Annuity IRA
Fixed Indexed Annuity Roth
Fixed Indexed Annuity SEP
Life Insurance
All other Orion account types will continue to create AUM accounts.
Why It Matters
Keep insurance and AUM accounts accurately categorized in LeadCenter.
Reduce manual corrections when bringing insurance data over from Orion.
Maintain a clearer, more complete view of a client’s full relationship — investments and insurance included.
Insurance-specific details (such as carrier or product information) can still be completed in LeadCenter after account creation, depending on your workflow.
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