What's New

What's New

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New: Connect Steep Marketing to Sync Event Registrations

05/25/2026

You can now connect Steep Marketing directly to LeadCenter to automatically sync seminar and event registrations into your account. This replaces the need for indirect workarounds, such as forwarding Steep registration notification emails into LeadCenter.

Once connected, Steep registrations can be imported as contacts and event attendees, including guests the registrant brings along.


What’s New

  • Connect Steep Marketing directly to LeadCenter — Add your Steep API key to sync registrations without relying on forwarded notification emails.
  • Import registrations as contacts and attendees — Primary registrants are added as contacts and linked to the matching LeadCenter event.
  • Bring guest attendees into LeadCenter — Guests included with a Steep registration can be added as attendee records and linked to the primary registrant.
  • Keep attendee statuses updated — Status updates from Steep, such as Registered, Confirmed, Attended, Canceled, Waitlist, or No Show, can flow into LeadCenter.
  • Trigger event communications when conditions are met — LeadCenter can send configured event emails and text messages when new registrations or status changes sync from Steep.

How It Works

To connect Steep, go to Settings → Integrations → Events Marketing, open the Steep card, enter your Steep API key, and click Connect. LeadCenter runs an initial sync after the connection is saved, then continues syncing on a schedule.

Connect to Steep Marketing modal showing the API key field and setup reminders
Connect Steep with your API key after creating the matching LeadCenter events.

Before registrations can sync, the matching event must already exist in LeadCenter. Steep does not create new LeadCenter events automatically. If a Steep registration comes in and no matching LeadCenter event is found, the registration is skipped until a matching event exists.

Important: Create your upcoming Steep events in LeadCenter before registrations begin coming in from Steep. This helps ensure registrations can match correctly and import without delay.
Good to know: If your team previously used email forwarding to capture Steep registrations, this direct integration provides a cleaner way to sync registrations and attendees into LeadCenter.

When a Steep registration matches a LeadCenter event, LeadCenter creates or updates the contact, links the person to the event as an attendee, and carries over the registration status and registration date from Steep.

If the registration includes guests, LeadCenter can create guest attendee records and connect them to the primary attendee so your event list reflects the full registration group.


Event Matching

LeadCenter matches Steep registrations to existing LeadCenter events using event details such as the event date, start time, ZIP code, venue, city, and state. The event title is not used for matching, so your LeadCenter event name can differ from the Steep event name.

In most cases, matching works best when the LeadCenter event has the same date, start time, and ZIP code as the Steep event.

Good to know: If two events happen on the same day in the same ZIP code, make sure their start times are accurate so LeadCenter can match each registration to the right event.

Attendee Status and Communications

Steep is treated as the source of truth for attendee status. When Steep updates a registration status, the next sync can update the attendee status in LeadCenter.

LeadCenter can also send event communications when a new registration is imported or when a synced attendee status changes. Emails and text messages are only sent when the matching LeadCenter event is in Scheduled status, the appropriate template is configured for that attendee status, and the contact has the required email address or mobile number.

Please note: If the LeadCenter event is still in Draft, Completed, or Cancelled status, attendee data can still sync, but event emails and text messages are not sent.

Sync Schedule

After Steep is connected, LeadCenter runs an initial sync in the background. New registrations are pulled on a regular schedule, and upcoming events are refreshed to capture status changes, confirmed or attended flags, and guest list updates.

If a guest is later removed from a Steep registration, the upcoming-events refresh can remove that guest from the LeadCenter event while keeping the primary registrant and remaining guests intact.


Why It Matters

  • Replace manual or indirect registration capture — Sync Steep registrations directly instead of relying on forwarded notification emails.
  • Reduce manual attendee entry — Bring Steep registrants and guests into LeadCenter without manually copying registration details.
  • Keep seminar and event lists more accurate — Sync registrants, guests, registration dates, and attendee statuses into LeadCenter.
  • Support event follow-up workflows — Use synced attendee data to support confirmations, reminders, status updates, and post-event follow-up.
  • Keep Steep as the registration source — LeadCenter reads registration and status information from Steep while preserving event and contact activity inside LeadCenter.

Questions? support@leadcenter.ai

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